MindComet

Let’s Have a Prune Party!

“Win their hearts with prune tarts.“ Yummy.

What I adore about this advertisement are the looks on the kids’ faces. Take a close look at each of them. At first glace they look like they are having fun at a birthday party, but look closer. The blond girl on the left is watching to see if the other kids are going to eat the prune. The middle left boy is thinking, “I’ll eat the icing, but there is no way I’m touching that prune. I can’t wait to make fun of Tommy at school on Monday.“ The boy on the right ponders, “I can’t believe my Mom put prunes on my birthday tarts. Monday is going to suck.“ The girl on the right can’t bear to watch Tommy eat his tart—prunes make her think of her grandfather’s gas.

Four cute kids at a party with tarts and this is the BEST shot the photographer could get for this ad. If only they had Photoshop in the 1950s!

Source: Found in Mom’s Basement

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Posted by Marcelle Turner on Jul. 15, 2009

Should We Go Steady?

In my tweenage years living in New Jersey I remember countless sleepover parties when my girlfriends and I would play with a Ouija board. We were just at the cusp of really liking boys, and I’d venture to guess that 90% of our questions to the mythical Ouija were about the opposite sex. Huddled in the dark we would challenge the Ouija with our deepest questions, “What is the name of the most popular girl in school?,“ “Will I ever have a chest?,“ and “Why do all the boys like Shelia?“ Okay, so maybe they we’re THAT deep, but at the time our interrogations seemed profound.

This old ad made me smile the second I saw it, and the copy made me laugh out loud. I had an epiphany! All those years I was asking the wrong questions! If I could only have known if flying saucers were real or the college I would go to my life may have been drastically altered. More simply, why didn’t I ask whether I should become a model or a fashion designer? Darn it! Two amazing careers were right there for the taking and I never thought to ask the Ouija to decide my fate.

Fast forward twenty-something years and I’m not a model or a fashion designer, I thankfully grew into my adult figure courtesy of Mother Nature, and I figured out why all the boys liked Sheila on my own. Now that I’ve got that covered, I wonder if the Ouija could help me figure out our next big agency move? Anyone up for exploring the unknown?

Image Source: WellMedicated.com

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Posted by Marcelle Turner on Jul. 08, 2009

Guest Authors on Pink Lenses

I’ve spend the past two months dipping my toes into writing this blog and I’ve found that my greatest satisfaction has come from the comments shared by my readers. I want to send a shout out to express my gratitude and appreciation to everyone who has commented on my posts. THANK YOU!

Your opinions and commentary are the essence of what makes Pink Lenses different, and I’d like to ask your help to take it to the next level. I’m looking for a few opinionated men and women who would like to author a guest story for the Friday posts on Pink Lenses. Share your thoughts on visually though-provoking marketing and advertising campaigns, art, culture or design—the choice is yours. I’ll send you a pair of pink sunglasses for your Pink Lenses head shot, and your post will of course include link backs to your online profiles, blog or business.

If you are interested in contributing content, please email me at pinklenses(at)mindcomet.com with your idea and your contact information. I look forward to hearing from you!

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Posted by Marcelle Turner on Jul. 07, 2009

Marlboro Baby

Nothing says “fatherly love” more than an investment in premium cigarettes!
Image Source: http://eatliver.com/vintage-ads/

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Posted by Marcelle Turner on Jul. 01, 2009

Wonder Sauna Hot Pants

Okay, I’ll admit it. I want these. I can see it now…

I come home from a long day at work. Get tackled by my boys as I walk in the door, pet the dog, kiss my husband and head to my bedroom to drop my purse and laptop bag. It feels good to be home. I slip off my shoes, take off my jewelry and head to the kitchen to make dinner. Cook. 4th grade geography homework.Cook. 2nd grade spelling test. Serve dinner. Clean kitchen. Bathe kids. Teeth. Jammies. Reading. Tuck tucks. Lights out.

Now it’s “my” time. Movie or workout? Why choose! I have Wonder Sauna Hot Pants. Queue up the DVR and let’s get skinny. It’s brilliant.

Image Source: martinklasch.blogspot.com

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Posted by Marcelle Turner on Jun. 24, 2009

Sugar is Good for You

Bottom Right Note on the Ad: “Note to Mothers: Exhaustion may be dangerous - especially to children who haven’t learned to avoid it by pacing themselves. Exhaustion opens the door a little wider to the bugs and ailments that are always lying in wait. Sugar puts back energy fast - offsets exhaustion. Synthetic sweeteners put back nothing. Energy is the first requirement of life. Play safe with your young ones - make sure they get sugar every day.“

Not really sure where to start with this one, there are just so many angles! Let’s start with the good: the subject (sugar) is very clear, the call to action can’t be missed (“serve some”,) and it’s clear that this is a campaign against artificial sweeteners which plays to the “natural” benefits of the product. The bad (from a 2009 point of view): supporting the dependency on sugar in children. I’m not going to go off on a tangent about nutritional management as we all know what it takes to eat healthy, but I will say that I doubt this type of copy would fly these days. That’s part of the fun of looking at these old ads!

P.S. Replace the word “sugar” with “speed” in most of the copy and it still works.

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Posted by Marcelle Turner on Jun. 17, 2009

Fallen Princesses

Photographer Dina Goldstein presents a modern take on iconic fairytale princesses. Beautifully staged and lovely storytelling! VIsit her listing on jpgmag.com for the entire collection.

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Posted by Marcelle Turner on Jun. 16, 2009